Evolving from CMO to CDO
A survey of CMOs from top brands (recently conducted by the American Association of Advertising Agencies) finds them compelled to completely transform themselves into Chief Digital Officers. This is to...
View ArticleHow to Communicate in a Conversation Economy
The following article was originally published on AdAge.com on October 27, 2009. MARKETING COMMUNICATIONS STRATEGY FOR A CONVERSATION ECONOMY By Marsha Lindsay, CEO, Lindsay, Stone & Briggs What...
View ArticleIs Persuasion Psychology the Key to Growth?
A Wall Street analyst recently lamented that “flat” is the new normal. And it’s not just analysts who note it will take a minimum of three years of growth in GDP like that of Q4 ‘09 to even get us back...
View ArticlePrivacy: Now Impossible? Thus Irrelevant?
Dateline: February 2010. International think tank in Zurich. Debate: What is the future of marketing given the impact of data that comes from social networks as people share more and more about...
View ArticleBrandworks 2011
On the heels of Lindsay, Stone & Briggs’ 20th annual Brandworks University, we are pleased to announce the topic for the 2011 Brandworks, (May 24-25th, 2011): “Media Mix and Agency Match” The...
View ArticleThe First and Last Best Practice for Business Success in 2011
If the entire Marketplace section of the January 4th Wall Street Journal is an indication of what’s in store for businesses for 2011, then investors might be in for a disappointing year. Brand name...
View ArticleHow Branding Can Position an Entire City in the Global Competition for Jobs.
This blog entry originally appeared at In Business on January 4th 2011. As a place to start and grow a business and family, Madison is a good place to be. The city’s many kudos are well deserved. But...
View ArticleThe “Craptacular”“Trucklet” and other Marketing (Ab)uses of Language
Expressing oneself has just gotten a lot more fun thanks to folks who are tired with the 1,008,000 words in the English language. What’s better: Economics of a Married Couple or “Spousonomics”? A...
View Article
